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Developing a Brand Health Framework for Canadian Post-Secondary Institutions
The proposed project is to develop a unique brand health framework and measurement tools for the Canadian higher education marketplace to help Canadian post-secondary institutions more accurately and effectively assess the effectiveness of their branding and marketing efforts. This project will benefit the partner organization by providing a more accurate client brand assessment tool than currently exists.
Faculty Supervisor:
Erin Heerey
Student:
Partner:
Academica Group
Discipline:
Sociology
Sector:
Professional, scientific and technical services
University:
The University of Western Ontario
Program:
Business Strategy Internship
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