Developing a framework for evaluating CPG start-up financial forecasts through a metric-based approach

Profitual is a revolutionary financial technology company dedicated to empowering early-stage startups with accessible financial intelligence. Our team of ex-venture capitalists and accountants understands the challenges faced by entrepreneurs, and we believe that artificial intelligence and natural language processing are the game-changers that can transform financial processes for SMEs. Our expanding customer base and growing connections with accelerator programs have placed immediate demand for an application that can support a broader range of founders, and our current team is still required to prioritize customer-centric work. A Mitacs Internship would allow Profitual to undertake deeper market research that will be directly used to inform future platform development by directing how we prioritize which large language models we pursue to continue refining the AI elements of our forecasting tool, as well as highlight data and analysis we can use for future marking strategies.

Faculty Supervisor:

David Foord

Student:

Partner:

Profitual

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of New Brunswick

Program: