Developing an AI Social Media Marketing for Online Learning Platform

An innovative learning platform is currently under development for Canadian market, but localization is necessary. Mathematics and Science subjects for Ontario Secondary School Diploma (OSSD) is chosen to initialize this localization process. In recent months, AI technologies, particularly ChatGPT, demonstrated an astonishing potential to the world. Creating contents for social media is one of well recognized features and they are expected to grow and accelerate. In this EdTech project, the objective is to integrate Python programming and existing AI tools to generate contents and design social media pages or advertisements for marketing and future business development.

Methology (Tentative work plan)
A) Problem (8-10 weeks)
– define scope of works such as topics and summaize content requirements
– program to generate a spreadsheet of contents utilized AI tools
– validate the content generations, revisit the problem if needed
B) Execution (8-10 weeks)
– generate proposed social media graphics
– if applicable, short videos with English vocal
– publish social media posts automatically (e.g. Instagram or facebook)
C) Refinement (4-6 weeks)
– analyze the outputs and optimize the system (~1/4 of time, 6 weeks)

The outcome of this project is an automatic system to generate social media contents and publish posts (or advertisement). Upon the success of this phase, the next phase of this project is to optimize the posts to attract audiences and promote the learning platform.

Faculty Supervisor:

Madjid Allili

Student:

Partner:

ALPHAS DATA SCIENCE INC.

Discipline:

Computer science

Sector:

Education

University:

Bishop's University

Program: