Developing integrated multi-channel marketing campaigns for national expansion

pointA is a not-for-profit organization that has grown its footprint over the last five years from serving workplaces across Ontario to the rest of the country. It is now accelerating its growth nationally to achieve its mission of reducing congestion by providing knowledge, support and incentives to employees and residents and encouraging them to try alternative, sustainable forms of transportation including carpooling, public transit, walking, cycling, and remote work. We will be leveraging the expertise at the University of Waterloo through the Global Business and Digital Arts program intern and faculty to develop and execute a comprehensive national marketing strategy that will help promote the organization across Canada and to increase the number of workplaces and partner organizations that pointA works with.

Faculty Supervisor:

Norah McRae

Student:

Partner:

pointA

Discipline:

Sociology

Sector:

Transportation and warehousing

University:

University of Waterloo

Program: