Development of operations, retail and online strategy for growing business needs

Developing an online and e-commerce strategy to meet increased business demands requires a structured approach by focusing on enhancing customer experience, optimizing digital presence, and streamlining operations. By implementing an e-commerce strategy, we can drive sales, enhance brand loyalty, and successfully move our business from a 7-month seasonal business to 12 months of the year, through e-commerce. We would also like to take an educational approach to the public on our industry and its function. Our intern has shifted her focus on studies to Environmental studies, and we would like to implement learnings to both our commercial and direct-to consumer parts of our business.

Faculty Supervisor:

Shawn A. MacDougall

Student:

Partner:

Brackley Bay Oyster Company

Discipline:

Business

Sector:

Agriculture

University:

Holland College

Program: