Digital Marketer at Loonie Times

The proposed project is for a Canadian organization named Loonie Times that operates in a niche market of mascot and plush manufacturing. In this project, the focus is solely on digital media as the majority of the companies in this sector use Google Ads and social media to generate new sales. Being a digital marketing intern, I will be responsible for developing a robust funnel of sales leads by designing and implementing the complete social media strategy for the organization. Google Ads & Analytics, email marketing, blogs, and content marketing will be the core tactics for developing the social media strategy. The project is expected to benefit the organization by establishing the most cost-effective digital marketing tactics which would add to the company’s sustainability as well as developing a long-term plan regarding the future social media investment.

Faculty Supervisor:

John Woychuk

Student:

Partner:

Loonie Times

Discipline:

Business

Sector:

Manufacturing

University:

Vancouver Island University

Program: