Digital Marketing Implementation

My study in the Master of Management in Innovation and Entrepreneurship program at Queens University has provided me with exposure to various frameworks and theories that can assist organizations in improving their work processes, generating revenue, and acquiring new customers. My goal is to apply these frameworks to assist Canadian organizations. One such organization I have identified is Natliving Inc, an alternative medicine and wellness center in Markham! It faces challenges primarily related to acquiring new customers. The objective is to apply my education, experience and expertise to assist the organization in increasing its revenue.

I have pinpointed several opportunities to achieve this goal. One such opportunity involves leveraging digital marketing techniques, including search engine optimization, social media marketing, email marketing, and landing page optimization. Currently, the organization offers a range of products and services, with additional opportunities for expanding its service offerings. Diversifying its services presents an opportunity for the organization to generate more revenue. This is the value I aim to bring to the organization. Apart from being a digital marketer, I am also a software developer, and I propose developing mobile apps, creating online resources that help the organization reach new customers for its existing services. I will be running business development strategies; this is an aspect I believe will add significant value to the organization. I will be helping the organization streamline processes, creating SOPs and refining its structure to increase organizational effectiveness

Faculty Supervisor:

Bertrand Malsh;Bertrand Malsch

Student:

Partner:

Naturopathic Living

Discipline:

Business

Sector:

Health and Related Sciences & Technology

University:

Queen's University

Program: