Digital Transformation and Global Expansion: A Comparative Analysis of Haier and Xiaomi in Europe’s Smart Home Industry

This project aims to understand how two major Chinese technology companies, Haier and Xiaomi, use digital tools such as the Internet of Things (IoT) and artificial intelligence (AI) to expand their smart home products in Europe. The intern will study how these technologies improve daily life by making homes more efficient, comfortable, and secure, and how the companies adapt their strategies to meet the needs and expectations of European consumers. By comparing the approaches of both firms, the project will identify what helps or limits the adoption of smart home technologies, and how these innovations can be implemented responsibly. The findings of this research will help support better digital strategies for international companies and provide valuable insights for Canada as it strengthens its participation and innovation capacity in the global digital economy.

Faculty Supervisor:

Abdeslam Hassani

Student:

Partner:

Jiangxi University of Finance and Economics

Discipline:

Sociology

Sector:

Technology

University:

Université du Québec à Trois-Rivières

Program: