Digital transformation for live music association

As a subsector within the creative industries, live music events have been particularly hard hit by COVID-19 and subsequent repercussions related to stay at home orders and social distancing measures to control the spread of the disease. With this project, we will be addressing challenges related to the recovery of the live music industry in the short and medium term, as well as exploring sustainable hybrid solutions for the long term. The student will be developing digital transformation strategies that integrate digital tools or solutions in a meaningful and purposeful way, in order to satisfy the needs and desires of audiences and customers, and so that the organization and others like it can sustainably weather future crises. This iterative development work will take into account audience experience, collective experience, participation and intimacy, core aspects of the public experience of cultural offerings.

Faculty Supervisor:

Lorena Escandon

Student:

Partner:

Canadian Live Music Association

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

Toronto Metropolitan University

Program: