DrumFIT- Canadian Situational Market Analysis

DrumFIT’s current product is sold in two markets in Canada, to schools as a physical education curriculum, and to senior living facilities as an activity program designed to aid residents mental and physical agility. The main issue that they are facing at the minute, is that the school physical education market has not been as profitable in Canada as it has been in the US. One of the primary objectives for this project, is to examine the market capabilities, conduct competitor and customer research and to find a new market for DrumFIT to enter into in Canada, which would be more profitable than the school’s market. One market which has shown to be very relevant in the US is the recreation market. DrumFIT has begun to sell into community centres and gyms. This market is very interesting to DrumFIT, as the budget limitations of the Education Department will not feature here. I want to examine the feasibility of DrumFIT selling into chain recreation centres across Canada.

Faculty Supervisor:

Eric Morse

Student:

Partner:

DrumFIT

Discipline:

Business

Sector:

Education

University:

The University of Western Ontario

Program: