E-Commerce Regional Expansion and Fulfillment Innovation

The Partner Organization produces and sells an all-natural caffeinated energy drink, with about 1/3 of business direct to consumer through their ecommerce website. The organization has a planned expansion into Ontario and Quebec but no social media content generation capabilies or documented marketing strategy to support this expansion. Additionally, the product is heavy and is at risk of freezing in the winter, and the organization is seeing an increased number of damaged shipments for which the courier is not approving claims citing improper packaging as the reason. The goal of the project is to address these two areas.

Faculty Supervisor:

Amy MacDonald

Student:

Partner:

Work Water Inc.

Discipline:

Business

Sector:

Manufacturing

University:

New Brunswick Community College

Program: