Educating the existing and new clients about our innovation through storytelling

The challenge is how to effectively communicate our capabilities. Also, how to utilize and effectively use multimedia channels to educate and engage our audiences. Through this project, we are hoping that using storytelling will breathe emotions into the products and help U Technology revolutionize technical communications and product launching in the LED industry. There is a need to explore the latest in multimedia technology and communication channels to launch highly engaging and useful content.

Faculty Supervisor:

Sarah Imran

Student:

Partner:

U Technology Corporation

Discipline:

Sociology

Sector:

Information and Communications Technology

University:

Mount Royal University

Program:

Business Strategy Internship

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