Email and Marketing Assistant

Nature Bee is a Canadian-based company creating microplastic-free, sustainable cleaning products. As we scale, we are looking to strengthen our digital marketing efforts—particularly our email marketing, retention strategies, and performance analytics across channels.
This internship project will focus on developing a robust, evidence-based email marketing strategy using Klaviyo, alongside reviewing paid ads performance to improve full-funnel engagement. The intern will analyze Nature Bee’s customer and subscriber data to create refined audience segments based on purchase history, email engagement, demographic details, and customer lifecycle stage.
The intern will conduct a literature and competitor analysis of lifecycle marketing best practices for purpose-driven, direct-to-consumer brands, especially those targeting eco-conscious consumers. They will design and implement new Klaviyo flows such as welcome series, abandoned cart, post-purchase education, and customer win-back campaigns. A/B testing of subject lines, timing, creative content, and CTAs will be conducted to optimize performance.
In addition to email, the intern will collaborate with the marketing team to evaluate Meta and Google Ads platform data, identifying how paid campaigns influence email signups, conversions, and long-term retention. They will help build an integrated dashboard to report on key email and ad metrics such as open/click rates, revenue per campaign, CAC, and LTV.
Deliverables include a comprehensive email marketing playbook, clearly mapped automation workflows, campaign test results, performance dashboards, and recommendations for ongoing optimization. This work will directly support Nature Bee’s growth goals by driving customer engagement and revenue while maintaining the brand’s commitment to sustainability and transparent communication.
Beyond this work, they will be supporting our marketing and operations team with other creative work, production support to gain a deeper understanding of the work we do, support with marketing channels from our creative director and communicating with sales support as well!

Faculty Supervisor:

Brock Smith

Student:

Partner:

Nature Bee

Discipline:

Business

Sector:

Manufacturing

University:

University of Victoria

Program: