Emergenetics Canada Marketing Strategy

This project will require the intern to identify new marketing opportunities and consumer preferences to support campaign creations. Additionally, they will set specific marketing objectives that align with the overall company direction goals. The intern will also develop and maintain digital campaigns to increase web traffic, conversion rate, and customer touchpoints within this research project. They will track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI. They will also be responsible for forecasting market trends, generating innovative ideas to promote our brand and products, developing a marketing plan, and building brand awareness across Canada.

Faculty Supervisor:

Sandy Staples

Student:

Partner:

Emergenetics Canada

Discipline:

Business

Sector:

Education

University:

Queen's University

Program: