Endur Apparel Digital Marketing Strategy

Digital marketing is central to the success of many small businesses and particularly important to e-commerce businesses such as Endur Apparel. Endur Apparel sells high performance custom socks, subscription socks, and individual pairs of socks to athletes and other customers who seek a unique combination of style and performance, with an exclusively digital strategy. The proposed project is to support hiring of a digital marketing strategist to develop and implement non-paid customer engagement and conversion strategies to complement the paid digital marketing strategies developed by Endur’s marketing manager. This position will help support Endur’s goal of doubling sales in the next two years by gaining sales in new markets.

Faculty Supervisor:

Jan Kietzmann

Student:

Partner:

Endur Apparel

Discipline:

Business

Sector:

Retail trade

University:

University of Victoria

Program: