Enhancing Digital Marketing and Business Intelligence for Hyspecs Eyewear – Part II

This project will enhance Hyspecs’ digital marketing and e-commerce operations through four key initiatives: streamlining the migration to a new email marketing platform with automated flows to better engage customers; creating a strategic sales and media calendar to align campaigns across channels; scaling up paid advertising using data-driven insights to boost performance and reach; and improving the website’s layout and checkout experience to increase conversions. These efforts will support Hyspecs in reaching more customers, driving higher sales, and improving operational efficiency through smarter marketing and better online shopping experiences.

Faculty Supervisor:

Ivor Cribben;Robb Sombach

Student:

Partner:

Hyspecs Eyewear

Discipline:

Business

Sector:

Retail trade

University:

University of Alberta

Program: