Enhancing Fan Experience and Revenue Streams – NL Growlers

Despite its promising trajectory, DSE may face challenges in revenue generation and fan engagement. Sustaining the loyalty of existing ticket holders and attracting new patrons demand personalized outreach and compelling offers. By spearheading outbound sales initiatives and managing ticket holder renewals, there’s an opportunity to overcome these challenges. Through strategic engagement and fostering meaningful connections with fans, these efforts can bolster revenue streams and solidify the foundation of support crucial for the long-term success of DSE and its affiliated teams. The contribution through outbound sales and ticket holder renewals will play a pivotal role in fortifying DSE’s position in the competitive sports and entertainment landscape. By actively engaging with potential patrons and existing ticket holders, they will not only bolster revenue streams but also foster a deeper sense of connection and loyalty among fans. Their efforts will directly contribute to increasing brand awareness and solidifying DSE’s standing as a premier destination for hockey enthusiasts. Through their strategic outreach and personalized approach, they will help ensure the sustained success and growth of DSE and its affiliated teams, setting the stage for continued excellence and achievement in the years to come.

Faculty Supervisor:

Liam Morrissey

Student:

Partner:

Deacon Sports and Entertainment Ltd.

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Memorial University of Newfoundland

Program: