Entrepreneur Marketing Needs

This research project aims to help entrepreneurs in the Westman Region of Canada, especially those who are newcomers or from underrepresented groups, overcome their marketing challenges. Many of these entrepreneurs struggle to promote their businesses effectively due to limited access to funding and a lack of market knowledge. By working with participants in the Lending Circles program, the project will gather insights through discussions and interviews to understand their specific needs. The goal is to develop tailored marketing strategies and provide training that will empower these entrepreneurs to successfully launch and grow their businesses. The expected benefit to Community Futures Westman is that this research will enhance their ability to support local entrepreneurs, leading to job creation and a stronger local economy.

Faculty Supervisor:

Keith Edmunds

Student:

Partner:

Community Futures Westman

Discipline:

Business

Sector:

Other services (except public administration)

University:

Brandon University

Program: