Evaluating communications methods and efficacy, Rescue Lake Simcoe Coalition

The Rescue Lake Simcoe Coalition would like to expand the demographic reach of our organization in order to better represent the Lake Simcoe community. The people who care about Lake Simcoe are a diverse set. There is a need to broaden our tent by making our messaging more appealing to more demographics. Those include fishing and recreation interests, youth, those interested in more direct involvement with specific campaigns, those interested in everything, and those interested in only receiving information about specific campaigns.

Faculty Supervisor:

Laura Taylor

Student:

Partner:

Rescue Lake Simcoe Coalition

Discipline:

Sociology

Sector:

Arts, entertainment and recreation; Professional, scientific and technical services

University:

York University

Program:

Business Strategy Internship

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