Evaluating the Nova Scotia True Sport Athlete Ambassador Program

This research will evaluate the Nova Scotia True Sport Athlete Ambassador Program. Together, SNS, CSCA, and the CCES have created and launched a social media campaign to improve the sporting culture across Nova Scotia by increasing awareness for the seven True Sport Principles. Each month, the yearlong campaign will feature a different Nova Scotia-based athlete sharing how they live the True Sport Principles in their athletic and everyday pursuits through personal stories on Instagram. They will show how their commitment to the True Sport Principles has contributed to a positive values-based sport culture designed to protect participants from threats such as maltreatment and maximize the positive benefits of sport.

Faculty Supervisor:

Lianne Foti

Student:

Partner:

Sport Nova Scotia

Discipline:

Sociology

Sector:

Arts, entertainment and recreation; Information and cultural industries

University:

University of Guelph

Program: