Everly Product Launch & Go To Market Strategy

Everly is on a mission to transform our everyday self-care essentials so that they not only care for us but for the planet too. Roughly 50 million tons of waste is produced a year and most of it is shipped to / dumped in poor countries in Asia and Africa. Beauty and self-care product packaging contribute massively to this issue. We know there’s a better way to produce these products, which is why we started Everly. The first product we are tackling is candles. We’ve reimagined how we consume candles and developed a proprietary way to reduce waste around candle consumption. All of Everly’s products are clean, meaning they are free of toxic ingredients & sustainable (compostable packaging). Our candle refills, which will be our first product launching in the fall, are currently in development and we will be going to market with them in Q4. Currently, our biggest challenge is around developing our digital and go-to-market strategies for our big product launch. This project will help Evelry be up to speed and develop a winning go-to-market strategy for our product launch in Q4.

Faculty Supervisor:

Monica Sarghie

Student:

Partner:

Everly

Discipline:

Business

Sector:

Manufacturing; Retail trade

University:

University of Saskatchewan

Program: