Explore Lethbridge: Strategic Engagement of Tourists with Community Enterprises via App Technology

The “Explore Lethbridge” initiative aims to develop a Progressive Web App (PWA) that functions as an innovative platform for tourists to explore and interact with local businesses in Lethbridge. With an intuitive interface, the app will provide tourists with up-to-date information, offer incentives such as prizes, and feature interactive elements to highlight local attractions and services. The primary advantage for Tourism Lethbridge will be a marked increase in tourist engagement and a boost to the local economy. Additionally, this project will gather essential data on tourist preferences and behaviours, which will be instrumental in refining strategic planning and marketing campaigns to enhance Lethbridge’s attractiveness as a tourist destination.

Faculty Supervisor:

Sidney Shapiro

Student:

Partner:

Tourism Lethbridge

Discipline:

Business

Sector:

Administrative and support, waste management and remediation services

University:

University of Lethbridge

Program: