Feasibility Study for Market Expansion into Asia and Europe: Assessing Financial Viability and Opportunities

The primary objective of this project is to assess the financial feasibility of Doggy Bathroom’s continued expansion into the European and introduction to the Asian markets, while also introducing new products and continuing its growth in the hospitality industry. A crucial aspect of the project will be to develop cost-effective business development strategies that can aid in the rollout of these expansion plans, while optimizing budgets to ensure financial viability. The success of the project will rely heavily on conducting a thorough feasibility study, analyzing market trends, and assessing potential risks and opportunities. This approach will enable Doggy Bathroom to make informed decisions regarding its expansion plans, while also ensuring that its growth objectives align with its financial goals. By implementing a sound financial strategy and carefully managing costs, the company can increase its brand awareness in North America and Europe while successfully penetrating Asian markets.

Faculty Supervisor:

John-Paul Ferguson

Student:

Partner:

Doggy Bathroom

Discipline:

Business

Sector:

Retail trade

University:

McGill University

Program: