Formative Evaluation for Exercise is Medicine on Campus in Guadalajara

The proposed research project is a formative evaluation and pilot-test of the implementation of Exercise is Medicine on Campus (EIM-OC)® at the University of Guadalajara (UdeG), Mexico. EIM® is a global initiative that seeks to make physical activity (PA) assessment and PA promotion the standard of care for the prevention, management, and treatment of chronic illnesses. EIM-OC® is the university- and college-focused arm of EIM®, which aims to engage students, faculty, and staff in PA promotion on campus. This initiative is well-established at many Canadian and American campuses. To ensure that EIM® is relevant to the culture and context of Mexican campuses, it is necessary to conduct a formative evaluation to inform the development, implementation and evaluation of EIM-OC® at the UdeG. The proposed research will include an environmental scan of three UdeG campuses, interviews with faculty and staff, and focus groups with students. Findings will be used to implement and pilot test EIM-OC® at one UdeG campus.

Faculty Supervisor:

Lucie Lévesque

Student:

Partner:

Universidad de Guadalajara

Discipline:

Sociology

Sector:

Education

University:

Queen's University

Program: