Fortune Label Inc. – Digital Marketing and Transformation

The overarching goal of this project will be to strengthen organic, and possibly paid, traffic to build company credibility and generate leads for the sales pipeline by developing an online presence within the B2B manufacturing market prior to a Merger and Acquisition. The project will include website development, Search Engine Optimization, User Experience maximization, as well as content creation and Social Media Marketing campaigns integrated with sales channels. The specific contributions that the project will provide is setting up the company with the tools and resources to maximize sales and profits by the time the acquisition process begins. Since Fortune Label does not currently have any online presence, that adds a layer of difficulty to an M&A because the brand is unknown and not fully credible to the market, and there’s also little ability to consistently generate leads. Thus, Fortune Label’s potential to generate revenue will be undervalued in the event of an M&A. Through the project, however, we will be able to provide a family-owned business with the ability to maximize its market value, thus providing a robust platform to negotiate the best possible price for the company.

Faculty Supervisor:

Arcan Nalca

Student:

Partner:

Fortune Label

Discipline:

Business

Sector:

Manufacturing

University:

Queen's University

Program: