Gamifying Shakespeare: Theorizing and Designing Game-based Digital Media for Stratford Festival Audience Engagement

The aims of the partner organization are to: bolster audience engagement, i.e., to enhance the experience of those already attending the Stratford Festival; bolster audience attendance, i.e., to draw new crowds to the Stratford Festival; and establish the Festival as a leading digital media creator in the field of professional theatre. With the intern’s focus on enhancing player/audience engagement, the creation of a digital game based upon the partner organizations staged productions (beginning with one in the 2015 season) will allow audiences new ways to connect emotionally and empathically with the partner organization and their work.

Faculty Supervisor:

Neil Randall

Student:

Partner:

The Stratford Festival;InsightNG

Discipline:

Sociology

Sector:

Arts, entertainment and recreation

University:

University of Waterloo

Program: