Informing Customized Responsible Gambling Messaging

This research will investigate Responsible Gambling (RG) messaging. Specifically, the research will examine which RG messages are more effective and which populations respond better to certain kinds of message. This information will be used to create RG messaging that meets the needs of the diverse casino patronage.

Faculty Supervisor:

Michael Wohl

Student:

Partner:

GamRes Limited

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

Carleton University

Program:

Business Strategy Internship

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