Innovation Through Customer Insights and Service Development

We-Watch is a for-profit, social enterprise that has created a mobile platform to report public safety incidents and collect evidence on these incidents from users near the location of the incident. We-Watch has partnered with West Queen West BIA, Downtown Toronto to conduct its first pilot project for their mobile application. During this pilot, the business owners of the BIA will have exclusive access to this mobile platform for 4 months. This project will involve running the pilot launch to uncover insights about the application usage patterns and behavior of the end customers, which will help design the future builds of the application and make improvisations on the identified bottlenecks. The project will also help explore other sales opportunities for the application, by looking at other target audiences such as industrial settings, homeowner associations etc.

Faculty Supervisor:

Ashwin Joshi

Student:

Partner:

We-Watch Corp.

Discipline:

Business

Sector:

Information and cultural industries

University:

York University

Program: