Integrated Innovation Project: Digital Marketing, AI, and U.S. Expansion

Collins Executive Search (CES) is a small, specialized firm focused on executive-level placements across industries. While the firm has a strong reputation in Canada, its limited digital presence—including an outdated website, minimal social media activity, and no structured digital marketing—has constrained growth, particularly in the U.S. market.

This project has five key components:

1. AI-Driven Process Innovation:
AI tools such as Power Automate and Power BI will be integrated into CES’s CRM system to centralize client data, automate routine administrative tasks, and generate actionable insights. These enhancements will improve efficiency, reduce turnaround time, and enhance the client experience. AI will also be applied to candidate sourcing and screening to streamline workflows and increase productivity.

2. AI-Enhanced Outreach:
AI-powered email marketing platforms will segment audiences and personalize outreach based on user behavior, improving engagement rates. AI chatbots will be deployed on the website to offer real-time support for candidates and clients, improving user experience and lead conversion.

3. Digital Marketing Strategy:
The intern will develop a digital marketing strategy that includes an audit of CES’s digital footprint, target audience profiling, SEO improvements, social media campaigns, and content creation to enhance visibility and build brand authority.

4. Website Revamp:
The CES website will be redesigned for modern usability, including intuitive navigation and SEO optimization. AI-enabled features like chatbots and analytics dashboards will support user engagement and continuous improvement.

5. Strategic U.S. Expansion Plan:
Through market research, this project will identify high-potential U.S. regions and industries. The intern will deliver a roadmap covering regulatory considerations, service localization, and targeted outreach to support CES’s US expansion plans.

Faculty Supervisor:

Jana Raver

Student:

Partner:

Collins Executive Search

Discipline:

Business

Sector:

Administrative and support, waste management and remediation services

University:

Queen's University

Program: