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The goal of this project is to develop and implement a digital sales and marketing strategy that leverages the followers and networks of our bulk customers to increase sales for our organic, fair trade honey products in the B2C and B2B digital channels. During COVID, the company was able to develop relationships with bulk buyers with huge reach. This project is to build on that success. The key responsibilities for the intern will be working with external marketing experts and our internal teams to develop and execute a clear and effective digital marketing and sales strategy.
Howard Nemiroff
African Bronze Honey
Business
Manufacturing; Wholesale trade
Carleton University
Business Strategy Internship
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