ivy Systems Inc. – Business Development Intern

We need to analyze how to maintain the value propositions since campus life is not active and events are mainly online. This would entail looking at what users want, use currently, and are missing. Further, we need to be ready for the situation to get better and have a plan for spreading to other campuses. Also, we could use help on growth tactics and marketing without physical presence. This would mean finding out how to get the app to students without physically being around, or near them. Then, find out what encourages them to use the app. Our organization will be provided with business development which will result in a better strategy in general and especially now with the pandemic. Towards Canada, there will be a more qualified worker that has experience with a tech company. They will deal with continuous pivots over the next year which will prepare them for the workforce and start-up life. The challenges facing our sector would be providing value through online presence when the company was based around physical events.

Faculty Supervisor:

Martin Halek

Student:

Partner:

ivy systems Inc

Discipline:

Business

Sector:

Information and cultural industries

University:

University of Calgary

Program: