Jimmy Zee’s Distributors – Enhance Sales Efficiency through CRM Optimization and Digital Lead Intelligence

Jimmy Zee’s Distributors Inc. is a Vancouver-based distributor specializing in confectionery and general merchandise that celebrate Canadian culture and identity. The company supplies a broad network of retail partners—from convenience and grocery stores to hardware and tourist outlets offering products that bring joy and pride to consumers across the country. As Jimmy Zee’s continues to grow, the organization faces the challenge of scaling its customer acquisition strategy in a way that is both efficient and data-driven. Currently, lead generation and client outreach are handled through traditional, manual processes that limit the ability to strategically identify high-value prospects, assess conversion potential, and measure the performance of sales initiatives. This project introduces an innovative approach to modernizing these operations by developing and implementing a structured lead generation system that integrates customer relationship management (CRM) tools, data validation methodologies, and performance metrics to guide decision-making. The innovation lies in transforming how Jimmy Zee’s collects, analyzes, and leverages customer data to generate leads more effectively moving from intuition-based outreach to evidence-based strategy. This initiative goes beyond day-to-day sales activities by creating a replicable framework for digitalized lead generation, enabling long-term scalability and market expansion. Solving this challenge requires expertise in marketing analytics, sales process design, and CRM system optimization, along with creative problem-solving and communication skills to translate data insights into actionable business outcomes.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Jimmy Zee's Distributors

Discipline:

Business

Sector:

Retail trade

University:

Kwantlen Polytechnic University

Program: