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The proposed project focuses on launching an augmented reality sensorimotor training (ARST) system to help individuals with chronic neck pain (CNP) manage their condition more effectively. ARST is designed as an engaging, non-invasive, and accessible at-home therapy that retrains sensorimotor control using augmented reality technology. The project aims to validate the business model, integrate ARST into real-world clinical settings, and develop a go-to-market strategy. The expected benefits for the partner organization include a refined commercialization plan, strategic partnerships with clinics and healthcare providers, and increased market traction for ARST. By addressing critical barriers to adoption, this project will help position the partner organization as a leader in innovative pain management solutions.
Aimee Nelson
DMZ Ventures Inc
Life Sciences
Health and Related Sciences & Technology
McMaster University
Business Strategy Internship
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