L2M – BSI Proposal Lukas Grasse

Reverb Robotics provides an end-to-end auditory awareness solution for robots, but needs to validate the industrial market for its product beyond its initial sales to research labs. This project will involve an intern participating in the Lab2Market program to perform customer discovery and test the company’s business-to-business (B2B) assumption. The intern will then work to identify and validate the most promising target customer market and develop a comprehensive sales strategy, sales deck, and business model to target this new profile. The primary benefit to Reverb Robotics will be a clear market validation and a strategic plan to acquire industrial customers, helping to launch their technology into the market.

Faculty Supervisor:

Matthew Tata

Student:

Partner:

Edmonton Unlimited

Discipline:

Computer science

Sector:

Professional, scientific and technical services; Public administration

University:

University of Lethbridge

Program: