L2M – Precision Social Prescribing Customer Discovery

Precision Social Prescribing (SRX) closes the loop from community organizations to referring clinics with a web app to monitor clients’ wellbeing and the effective implementation of SRX programs. Precision SRX provides participatory geospatial information system (PGIS) Software as a Service (SaaS) and thrives on a dense network of users in a locality. Precision SRX requires several community organizations and one or more referring clinics in a locality to provide SRX options near the clients’ home, which makes it challenging to kickstart. Our customers span health and community sectors and have differential access to resources, thus requiring unique pricing and marketing strategies.

This Customer Discovery project leverages the intern’s relationships with various health and community organizations in Metro Vancouver for customer interviews and focus groups to ensure feasible launch of a local pilot. The project will assess and obtain buy-in from current networks while providing expert insights and Lab to Market (L2M) training for Customer Discovery.

Faculty Supervisor:

Kate Mulligan

Student:

Partner:

I-INC Foundation for Business Development

Discipline:

Life Sciences

Sector:

Professional, scientific and technical services

University:

University Health Network

Program: