L2M ScaleUp

ScaleUp is a marketing tool that uses AI to help small businesses plan, create, schedule, and measure social posts in one place. This project will test ScaleUp with real firms, learn which features matter most, and shape an easy, affordable package. The intern will run interviews and small pilots, compare results before/after use, and report clear time savings and better engagement. The partner organization benefits from a validated go-to-market plan (target users, pricing, onboarding), a pipeline of early adopters, and practical evidence of productivity gains. The outcome is a ready-to-launch product with a simple dashboard, human-in-the-loop approvals, and bring-your-own-API-keys for data control.

Faculty Supervisor:

Mitsu Feng

Student:

Partner:

I-INC

Discipline:

Business

Sector:

Artificial Intelligence; Technology; New and Digital Media

University:

Thompson Rivers University

Program: