L2M – TraffiCore

During the course of this project, the main focus will be on the market research aspect of TraffiCore, a traffic monitoring and control automation startup which aims to provide traffic managers and controllers with a useful tool that can automatically perform the repetitive and mundane tasks that are usually perfomed manually and suboptimally. The intern will conduct interviews with potential customers and users in both the public and the private sectors, validate the problem the startup tackles, validate the developed solution’s desirability, build a business model, and identify risks and competitors. At the end of this program, the solution should have been validated, the understanding of the market enhanced, and the business plan clearly defined.

Faculty Supervisor:

Lina Kattan

Student:

Partner:

Edmonton Unlimited

Discipline:

Engineering

Sector:

Professional, scientific and technical services; Public administration

University:

University of Calgary

Program: