L2M – TruckBud Commercialization Strategy

The project will focus on applying structured market research methods to better understand the commercial potential of my venture idea. I will interview potential customers, analyze market insights, test assumptions, and evaluate different business model options. This work will help me clarify the problem I am solving, identify real customer needs, and determine whether the opportunity is strong enough to move forward. The expected benefit to Lab2Market is that this research directly supports the goals of the program by helping a participant develop evidence-based insights, improve the quality of their commercialization work, and increase the chances of building a viable, scalable venture.

Faculty Supervisor:

Kiran Pedada

Student:

Partner:

North Forge

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Manitoba

Program: