Lakeview Insurance Marketing and Brand Awareness

Lakeview Insurance is a family-owned insurance business that provides personal, commercial, farm, church, charity, and aviation insurance solutions throughout Saskatchewan, Manitoba, and Alberta. The Yorkton branch of Lakeview Insurance has nine long-term employees with expertise in tailoring insurance solutions to their clients needs and ensuring assets are protected. However, the way they have conducted their business has changed little in the past decade and most of their marketing and brand awareness efforts are accomplished through trade shows, community involvement, and face-to-face sales calls.
Lakeview Insurance understands that business and marketing have evolved. Clients expect businesses to use digital marketing and social media presence to advertise and inform clients about the insurance industry and services offered by a broker. The current staff at Lakeview Insurance in Yorkton wants to align their business with client behaviour and expectations, but they do not have the expertise in-house to create and launch a digital marketing strategy/social media campaign. Thus, Lakeview Insurance is in need of an intern to develop a marketing and brand awareness strategy for digital spaces.
Lakeview Insurance needs a strategic digital marketing and social media plan that will connect with existing clients and attract new clients using current digital marketing trends and technology. The intent of the project is to develop a strategic digital marketing and social media plan that will increase brand awareness online, improve social media presence, and build customer relationships through new media. Lakeview Insurance does have a website, but they do not have a comprehensive digital marketing strategy that encompasses all forms of online branding and awareness. The current Lakeview staff seeks an intern to create and support a more current perspective on digital and social media marketing trends to help shift Lakeview Insurance’s marketing strategies to meet the expectations of current consumers.

Faculty Supervisor:

Alesia Malec

Student:

Partner:

Lakeview Insurance Brokers

Discipline:

Business

Sector:

Finance and Insurance

University:

Suncrest College

Program: