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Lead Digital Marketing Intern
Marketing Funnel:
Develop a marketing funnel consistent with the FastTest brand
Create an email marketing campaign
Execute email marketing campaigns using Mailchimp and Pipedrive
Marketing Analytics:
Develop key performance indicators (KPIs) for social media and email marketing campaigns
Track conversion rates and customer acquisition costs
Digital marketing content:
Work with product development to develop customer personas – travel, film, food processing industry to understand customer needs
Create marketing content – digital fliers and forms that can be shared with customers personas
Faculty Supervisor:
Robert Helsley
Student:
Partner:
Stockholm3 Inc.
Discipline:
Business
Sector:
Health and Related Sciences & Technology
University:
The University of British Columbia
Program:
Business Strategy Internship
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