Lenmark Industries LTD-Digital Marketing Assistant-Ashley

Founders Leonard and Mark Buhler have started Lenmark in 2016, with buying and selling equipment auctions, but they have quickly realized that there must be a better way for people and businesses to transact equipment and assets. This is how the idea was born and the development moved on from here, towards growing a business focused on e-commerce and digitalization. Lenmark understands there has been a shift in technology. We took the hard work out and have created an automated proprietary software to help us store, manage, and list our products on all of our marketing channels. When it comes to e-commerce, branding becomes an inevitable need. Brand development for online businesses can be very complex, as it has so many different facets. This project is aimed at building a branding process that will stand out and will situate our organization apart from our competitors. The Digital Marketing intern will utilize her knowledge and in-class learnings to build a real life strategy and increase our online market exposure by using Search Engine Optimization. This project will support more effective e-commerce processes will support the optimization of our current platforms.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Lenmark Industries Ltd

Discipline:

Business

Sector:

Manufacturing; Wholesale trade

University:

Kwantlen Polytechnic University

Program: