Leveraging influencers to raise awareness of RTO program

The intern will develop Requity Homes’ social media marketing strategies and improve Requity Homes’ social media presence. Through partnerships and marketing plans with social media influencers, the intern aims to help Requity Homes’ increase their brand awareness and educate potential homeowners on the Rent-to-Own program provided by Requity Homes. Requity Homes will receive the benefits of increased social media engagement, increases in website traffic, and increases in leads and sales.

Faculty Supervisor:

Yi Zoe Zou

Student:

Partner:

Requity Homes Inc.

Discipline:

Business

Sector:

Real estate and rental and leasing

University:

The University of Western Ontario

Program:

Business Strategy Internship

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