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The project I am planning to undertake in this internship involves researching and analyzing the Canadian automotive warranty market to inform the LGM Financial future strategy. Consumers shifting to purchase vehicles online presents more difficulty for organizations like LGM to sell their products, as dealership salespeople have historically been key in convincing consumers to purchase extended warranties. The final deliverable is a map of the market that LGM operates in, outlining key products, competitors, and other information that will provide a knowledge base for decisions to be made. This resource will provide LGM employees with a more comprehensive picture of the market and increase the ease with which knowledge can be shared. The internship will be carried out in a virtual capacity.
Guneet Nagpal
LGM Financial Services (Ontario)
Business
Finance and Insurance
The University of Western Ontario
Business Strategy Internship
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