Mapping clusters to behavior profiles

Mapping clusters to behavior profiles – This project directly addresses the need to build a bidirectional predictive model: one that can not only infer motivational traits from data but also simulate likely outcomes from known psychometric inputs. This level of interpretability and personalization is important to introduce a layer of human-centered modeling previously unavailable in typical business operations.

Faculty Supervisor:

Scott Bateman

Student:

Partner:

IGT

Discipline:

Computer science

Sector:

Arts, entertainment and recreation; Information and cultural industries

University:

University of New Brunswick

Program:

Business Strategy Internship

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