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Mapping clusters to behavior profiles – This project directly addresses the need to build a bidirectional predictive model: one that can not only infer motivational traits from data but also simulate likely outcomes from known psychometric inputs. This level of interpretability and personalization is important to introduce a layer of human-centered modeling previously unavailable in typical business operations.
Scott Bateman
IGT
Computer science
Arts, entertainment and recreation; Information and cultural industries
University of New Brunswick
Business Strategy Internship
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