Market 360 AI: AI-enabled Discovery of Customer and Market Insights

Organizations across various industries struggle to deliver personalized offerings and expanded access for target populations. Developing sub-population profiles will help identify priority sub-populations with the greatest potential to benefit from personalized support and intervention, and inform the development, targeting and delivery of personalized offerings. The objective of this research project is to enhance Deloitte’s Market 360 AI tool across 3 dimensions. Firstly, the project aims to improve the tool’s time-series clustering methodology with the goal of delivering meaningful and interpretable results, as well as allowing for the ingestion of high-dimensional data. Secondly, the project will study different application of this tool across different markets, including but not limited to the drug discovery industry. Finally, the project aims to develop a methodology that can accurately determine the latest market size for higher-level geographic areas.

Faculty Supervisor:

Murat Erdogdu

Student:

Partner:

Deloitte Canada

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

University of Toronto

Program: