Market research for strategic positioning and evaluation of new business opportunities

Key responsibilities:
Conduct market research on potential partners, competitors, investors and offerings to inform our business strategy and growth trajectory. This involves summarising reports, reviewing company websites, creating market maps and databases on intelligence reports.

Helping quantify impacts of such analysis, through Target Addressable Market calculations (TAMs), building value cases of new offerings and modelling Return on Investment (ROIs)

Help access company business performance through data, dashboards and analysis. Prepare Excel/Google sheets.

Help prepare executive materials, including but not limited to: Financial models (excel), Go-to-market strategies and pipeline (ppt), competitive scans

Why it’s innovative: help ClearEstate’s senior executive team in making informed decisions about its competitive positioning, strategy and evaluate new business opportunities.

Faculty Supervisor:

Kunsoo Han

Student:

Partner:

ClearEstate

Discipline:

Business

Sector:

Professional, scientific and technical services; Real estate and rental and leasing

University:

McGill University

Program: