Marketing Analysis and Implementation for Digital Asset ETFs in the North American Market Targeting Inexperienced Investors

Penrose Partners is a blockchain startup firm that provides transactional, educational, and corporate consulting/material production services to businesses, institutional investors, and disruptive tech companies in the blockchain space. The “Marketing Analysis and Implementation for Digital Asset ETFs in the North American Market Targeting Inexperienced Investors” project will enable the collaboration between an intern from McGill University and Penrose Partners. The project will have four objectives: report-building, analyzing the sponsorship strategy for the International Tech Summit to increase corporate participation, developing a marketing proposal for 3iQ Corp. to compliantly promote their digital asset offerings, and reviewing existing workflow technologies in the remote work environment of Penrose Partners and propose incremental enhancements. The project will take place over six months with the primary goals of educating the intern in blockchain technology and providing them a platform for client-facing work.

Faculty Supervisor:

Brett Meyer

Student:

Partner:

Penrose Partners

Discipline:

Engineering

Sector:

Professional, scientific and technical services

University:

McGill University

Program: