Marketing Analyst

The intern would be focussed on building a digital marketing strategy to complement the services provided by Cinnamon Digital Solutions. The student’s work will be vitally important to help to service this client’s needs, as we will need to develop and execute a marketing strategy that is innovative and adaptive to current market conditions. The key responsibilities include marketing research, product positioning, customer response analytics. Key activities include:
Analyzing sales funnels and customer intent.
Measuring the performance of online and offline campaigns.
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Cinnamon Digital Solutions

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

The University of British Columbia

Program: