Marketing and Data Analytics Innovative Systems Implementation

The past two years have shown increasing distrust through online division, polarizing protests and strikes, and destructive riots. This problem has gotten worse due to our unverified, disorganized, and time consuming citizen and stakeholder engagement systems; especially social media, focus groups and town halls, and voting. In order to solve the problem of increasing distrust Veras has developed a platform that provides verified, targeted, and ongoing proactive engagement, Veras Technologies Inc. will work with intern Francisco de paula Nieto to implement a digital marketing and online data analytics strategy to help convert more users and customers and commercialize the verified citizen and stakeholder engagement platform. The intern will first implement a social media, website, and blog marketing campaign to establish an online presence for the company. Then the intern will implement a SEO (Search Engine Optimization) and data analytics process to measure progress and marketing campaign effectiveness. Veras hopes to use this project to get more users and customers onto their platform. The intern hopes to utilize this project to grow his technical, professional, and interdisciplinary skills that will provide himself a professional work environment foundation to advance the transferable skills needed to advance his career.

Faculty Supervisor:

Rhiannon Mesler

Student:

Partner:

Veras

Discipline:

Business

Sector:

Information and Communications Technology; Artificial Intelligence; Social Innovation

University:

University of Lethbridge

Program: