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After nearly two years in business, further implementation of Mended Pathways Wellness’ (MPW) marketing plan which includes growing the digital presence for MPW is vital to help generate more awareness and interest in valuable supports and services offered while also building on the business reputation. A Marketing and Digital Media intern will help to strategically enhance and create content for the MPW website and social media platforms via interviews, videos, live streams, workshop and group therapy promotions, as well as further roll out the overall marketing plan, positioning niche offerings. MPW’s audience will also benefit from greater access to free content and resources with support from an intern. The student will benefit from working with an experienced business owner and marketing professional, receiving ongoing mentorship. Another goal is to establish more connections in the community and build relationships with holistic clinics to grow MPW’s reputation, driving more referrals and growing the demand for group therapy and both online and in person seminars. The work of the Marketing and Digital Media intern is anticipated to free the founder of MPW up a little to make vital connections.
Wendy Tarrel
Mended Pathways Wellness
Business
Health and Related Sciences & Technology
Nova Scotia Community College
Business Strategy Internship
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